A well-crafted brand lets the prospects know that they’re home
the minute they stumble on your site, social, product (and the list goes on).
WHAT A BRAND IS (AND ISN'T)
Contrary to popular belief, your brands is much more than a logo, some corresponding colors, and a font or two. Your brand is a living, breathing tool that acts as a beacon for both you and your customers. It’s the lighthouse on the rocky shore that tells you where to guide your ship.
DISCOVERING YOUR BRAND
Discovering your brand is about unearthing your story so that we can represent you with the right aesthetic that communicates the right message to the right people. It’s the visual representation of all that you are, so that you can attract customers who believe what you believe.
When brand design does this, your company message begins to resonate with your customers on an instinctual level. This is the sort of design that turns customers into advocates, and advocates into brand ambassadors. That, babe, is the mission. I'd say that goes a reaches a little deeper for your business than logo design (no matter how good) and a cute color palette. You?
"It’s the lighthouse on the rocky shore that tells you where to guide your ship."
TAKE A LOOK
From the values you promote in your Instagram captions, to the packaging of your products, to the tone of your website copy, your brand is the beating heart of your business. I’ve been lucky enough to get my finger on the pulse for some truly inspiring companies. If you’d like a glimpse at what that looks like, peruse the brand design portfolio for a more in-depth take.