When Prime approached me about rewriting their website, I immediately jumped at the chance to work with one of the leading marketing firms in the region. A closet fan girl of their portfolio, it was an opportunity I wasn’t about to pass up.
While their website made it clear what Prime did, it failed to inject the kind of personality that the company itself was ripe with. Making this happen meant developing a deep relationship with the human beings that churn out the work behind the wheelhouse. I took that understanding and pared it down to concise, crisp language that put Prime’s personality on display from the first seconds a visitor landed on their site.
The reaction Prime had to their new content is the reason I do what I do. Today, their site is a living, breathing representation of who they are as a company. The marketing firm has substantially increased their workload, working with client’s around the world to deliver them high-end websites.